Thank you to all for a successful Australian Made Week

The Australian Made Campaign would like to say a massive thank you to all licensees and partners who helped to make the first ever Australian Made Week such a huge success.

Running from Monday 24 May to 30 May 2021, Australian Made Week encouraged shoppers to actively focus their buying activities on purchasing genuine Aussie products while celebrating and supporting local makers and growers around the country.

The only initiative of its kind, the campaign was promoted nationally through a multi-channel advertising campaign across  TV, radio, out-of-home, print, online and social media.

A strategic PR campaign resulted in 1,097 media hits through the month across TV, radio, print and online channels – watch some of the coverage here.

Curated Australian Made PR boxes were sent to Australian social media influencers with a combined following of 3.6 million. Influencers were encouraged to share the boxes with their audiences and call on shoppers to purchase more products displaying the famous Australian Made logo.

Roy Morgan research found that if every household spent an additional $10 a week on Australian Made or Grown products, $5 billion would be put into the Australian economy and up to 11,000 jobs could be created by the next Australian Made Week.

Image: Alisha Aitken-Radburn Instagram post

Several Australian sports stars swapped their team colours for the Green & Gold during Australian Made Week. Patrick Dangerfield, Josh Dunkley, Bob Murphy, Jordan Lewis, Ash Brazil, Chris Goulding and Andrew Maherwill all wore a range of iconic ‘Australian Made logo’ jerseys made by Aussie manufacturer, The Vintage Football Jumper Company, to celebrate and highlight local makers and growers across the country.

Image: Josh Dunkley Instagram post

Over 329,000 website sessions were recorded during the campaign period, smashing Australian Made’s monthly 150,000 session average and resulting in more than 610,000 page views.

Australian Made’s monthly social followers were up 504% across all platform, with monthly engagements up an huge 277%. Monthly YouTube views were also up an impressive 484%. 

Australian Made licensees and partners were provided with a dedicated range of Australian Made Week assets to get behind the campaign. It was great to see these assets in action. Throughout the week, we saw dedicated Australian Made Week TV campaigns, radio and print advertisements in addition to thousands of social media posts. The #AustralianMadeWeek hashtag trended on Instagram, with over 3,600 posts shared.

Image left to right: Licensee Social Posts - Packserv, The Shann Group, La Source Australia, Mosov Organic, The Real McCaul Leathergoods and The Original Eumundi Markets

Several prominent Australian actors, including Bryan Brown, Leah Purcell, Rodger Corser, Aaron Fa’aoso and Matt Day, got behind the campaign, voicing their support for local Australian Made screen content. Screen Producers Australian created a campaign video highlighting iconic Australian cinematic moments from recent years, which ran on cinema screens nationwide – watch it here.

Keep an eye on the licensee newsletter for details on next year’s campaign!

Get involved

The Australian Made Campaign is always looking to provide opportunities for licensees and extend the reach of the Australian Made logo. We would love to receive your feedback on last month's Australian Made Week campaign. It will only take a couple of minutes and if you provide your contact details you'll go in the draw to win a $200 Woolworths gift card – give your feedback here.

If you would like to be considered for future promotions and giveaways, please complete an expression of interest questionnaire here.