Check your letterbox for Australian Made!

The Australian Made, Australian Grown logo is a powerful marketing tool and recognised by 99%* of consumers. It helps businesses, large and small, effectively brand their products as ‘Australian’ to shoppers, businesses and government, with a preference for buying locally made goods.

To help licensees highlight their Aussie credentials in-store, the Australian Made Campaign has sent out a selection of Australian Made posters - keep an eye on your letterbox! You can also download the artwork here to print your own.

Remember to place the Australian Made logo prominently on licensed products and in all marketing material relating to those products to maximise the logo’s impact - this includes advertising, websites and communications material such as brochures and newsletters.

Leveraging the Australian Made logo on your products, in-store and online, is a great way to make the most of your licence. What’s more, all Australian Made licensees have the opportunity to list their products and company details on the Australian Made website via their product and company profile pages. You can find ‘How to guides’ on this below:

More information on how to use the logo can be found in Australian Made’s Style and Marketing Guide here.

*Roy Morgan Research, 2020