The Australian Made, Australian Grown logo is a powerful marketing tool and recognised by 99%* of consumers. It helps businesses, large and small, effectively brand their products as ‘Australian’ to, shoppers, businesses and government, with a preference for buying locally made goods.
To maximise the impact of the logo, it should appear prominently on licensed products and in all marketing material relating to those products - this includes advertising, websites and communications material such as brochures and newsletters.
To make things easy, the Australian Made Campaign has created a selection of Australian Made stickers and posters to help you promote your ‘Australian-ness’ in-store. Keep an eye on your mail as these will be sent to you over the next month, you can also download the artwork** here to print your own.
Licensees can also order a wide range of merchandise through Australian Made’s preferred printer, TC Printing, stickers, swing tags, posters, banners, signs, pyramids, neck tags, lapel pins and cuff links, are all available to be purchased here.
Leveraging the Australian Made logo on your products and in your branding is a great way to make the most of your licence. What’s more, all Australian Made licensees have the opportunity to list their products and company details on the Australian Made website via their product and company profile pages. You can find ‘How to guides’ on this below:
More information on how to use the logo can be found in Australian Made’s Style and Marketing Guide here.
*Roy Morgan Research, 2020
**Poster artwork set for CMYK printing, Sticker artwork set for Spot colours
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Maximise your ‘Australian Made’ impact
Published
Thursday, February 11, 2021
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